The core Customer at Lenox Square is a Modern shopper with a VIP/Style Setter lifestyle. Our top 3 categories of Business are Men’s, Dresses and Shoes. We have additional opportunity in Beauty and Handbags. Shoppers at this location seek fashion, newness in trend and aspirational brands. Many Customers here shop with friends and make a special trip to Lenox to find bands and categories their local Macy’s don’t carry. Our Customers are looking for a new and unique products, experiences and events that will surprise and delight. Our customer is not often price conscious and is most often inspired by latest trends and fashions. For self-purchases, Customers are most likely to purchase Dresses, Shoes, Tailored Clothing and Fashion brands. When shopping for others, Customers are mostly likely to purchase Jewelry and Prestige Fragrance. We also have a sizeable population of Millennial Young Professional Customers. Additionally, partnering with businesses that offer products like Tech or services/experiences based on Technology would make for an amazing moment.