The core Customer at Century City #518 is a Modern shopper with a career professional,social, and active lifestyle. Our top 3 categories of business are Men’s, RTW, and Fine Jewelry. We have additional opportunity in Women’s Shoes, Handbags, Maternity, and Kid’s Shoes. Shoppers at this location seek service, newness, novelty, and experiences. Many Customers here shop alone, with friends, with their family and with their significant other. Our Customers are looking for new and unique experiences, brands, fashion, and events that will surprise and delight. Our Customer is not often price conscious and is most often inspired by latest trends and brand names. For self-purchases, Customers are most likely to purchase Men’s or RTW. When shopping for others, Customers are most likely to purchase Fine Jewelry, Men’s and Kids. We also have a sizeable population of family oriented, professional, and tourist Customers. We do have significant International and Domestic tourist traffic. Based on evaluations of our customer demographic, service, fashion, and special occasion are very important. Better and luxury Gifting/Giftables would be a sector of interest. Additionally, partnering with beauty services, wellness, active lifestyle, travel, and technology, or services/experiences like self-care and entertainment would make for an amazing moment.